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Content design

You can find more information about content design as a profession in the Digital, Data and Technology Capability Framework.

Guest Post: Clarity is king – the evidence that reveals the desperate need to re-think the way we write

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Mark Morris is Head of Clear English at the Department of Health and a former speechwriter for the Health Secretary. Speech is the mirror of the soul; as a man speaks, so he is. So said Publilius Syrus, about two …

GOV.UK page performance: are we fulfilling our content goals?

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In the content team we’ve developed new theme dashboards that give us a page-level indication of GOV.UK mainstream content performance. These dashboards are useful to everyone in GDS, as GOV.UK user data can reveal how people interact with government services, …