Blurring boundaries
Hello, I'm Paul, also known as @psd and I've just joined GDS as a Technical Architect. First impressions are important but soon forgotten, so here are some of mine from the first day of working with the team.
You can find more information about content design as a profession in the Digital, Data and Technology Capability Framework.
Hello, I'm Paul, also known as @psd and I've just joined GDS as a Technical Architect. First impressions are important but soon forgotten, so here are some of mine from the first day of working with the team.
Inherent to the content strategy of the citizen beta of GOV.UK is hiding complexity and building tools before writing content. Much of the detail of government policy is difficult for normal folk to grasp and understand - and the proposition of …
...the text, or just find it too scary? Are we going to lose them? Can we give them more choice in how they want to get this information? That thing...
...an intro for anyone who is interested in the topic but doesn’t want every technical detail. The ‘beta-ness’ of the site was interesting to deal with. We want to be...
Back in April last year the Alpha.gov.uk team talked about Google being the homepage*: "Since for the vast majority of people their web journeys (finding out the date of the next bank-holiday, or reporting a lost passport) start with a …
Our goal is to make GOV.UK the best designed, most accessible Government website to date. To realise this aim we maintain a relentless focus on user need, therefore what browser...
...that became the definitive standard and was copied around the world. Sound familiar? Swap signage systems for websites. Swap vehicle traffic for online traffic. That's a challenge no designer could...
I am Nick Breeze, one of the Senior Insight Managers at GDS and I work in the team responsible for testing content being developed for gov.uk. Recently we completed quantitative usability testing to compare the performance of content and layout …
...to make sure that users can find relevant content, read, understand and leave. To achieve this our content needs to be: easy to understand easy to retain easy to act...
...about who our users were and generally discussing the kind of thing we were setting out to make. 'User centred' was always going to be one of the fundamentals of...