You can find more information about content design as a profession in the Digital, Data and Technology Capability Framework.
I’ve written web content for everyone from huge corporations to one-person start ups, and from small charities to central government departments. But for the last few months I’ve been writing ‘citizen-facing’ content (ie for the public, rather than policy-makers and …
After we launched the iteration of GOV.UK two weeks ago we received a lot of feedback via Twitter and email regarding the changes we had made to the visual design of the site. Alex Torrance, User Experience Designer at GDS …
We started using a new font on GOV.UK last week, and received feedback that it wasn't working in everyones browsers. Creative lead Chris Heathcote details the changes the team has made to make sure the font works well for everyone.
At GDS we’re using search data to inform every aspect of content production. It’s no dry data analysis though, search logs reveal surprising insights about what people really want. Lana Gibson, Product Analyst at GDS, explains how understanding search behaviour …
...start from. We looked around for an extremely legible typeface. Accessibility is key at GDS and ideally we'd like a typeface that's good enough for us not to need an...
...size still doesn’t fit all GOV.UK will cater for varied audiences trying to complete a wide range of tasks. For example: citizen and business-related tasks (we label this ‘mainstream’ content)...
When a user sent a tweet about a possible improvement on GOV.UK, it became a great example of how quickly an agile team can respond to feedback. Chris Heathcote from the GDS design team explains how size doesn't necessarily mean …
As Sarah Richards has already said, the citizen beta of GOV.UK is as much about radical simplicity in words as it is about design and back-end innovation. In a few murky corridors, clarity is still considered heresy. Alan Maddrell, Content …
...build on, and add to, our original seven digital principles. I believe guidelines are more likely to be followed if they are simple, clear, helpful and easy to share. That's...
...answer for everyone, but I think it’s worth challenging yourself to give it a go as there are so many potential benefits. For GDS it is the most logical process...
If you’re interested in joining us, check out all open opportunities on the GDS careers site.
