Content design
You can find more information about content design as a profession in the Digital, Data and Technology Capability Framework.
I’ve written web content for everyone from huge corporations to one-person start ups, and from small charities to central government departments. But for the last few months I’ve been writing ‘citizen-facing’ content (ie for the public, rather than policy-makers and …
After we launched the iteration of GOV.UK two weeks ago we received a lot of feedback via Twitter and email regarding the changes we had made to the visual design of the site. Alex Torrance, User Experience Designer at GDS …
We started using a new font on GOV.UK last week, and received feedback that it wasn't working in everyones browsers. Creative lead Chris Heathcote details the changes the team has made to make sure the font works well for everyone.
At GDS we’re using search data to inform every aspect of content production. It’s no dry data analysis though, search logs reveal surprising insights about what people really want. Lana Gibson, Product Analyst at GDS, explains how understanding search behaviour …
On Tuesday evening we made another release of changes to GOV.UK. One of the biggest areas of discussion centered around the typography changes. Ben Terrett, Head of Design, explains the...
Today marks the launch of the alpha release of the GOV.UK editorial style guide. Sarah Richards, Content Design Lead on the Delivery team explains why this is important and how...
When a user sent a tweet about a possible improvement on GOV.UK, it became a great example of how quickly an agile team can respond to feedback. Chris Heathcote from the GDS design team explains how size doesn't necessarily mean …
As Sarah Richards has already said, the citizen beta of GOV.UK is as much about radical simplicity in words as it is about design and back-end innovation. In a few murky corridors, clarity is still considered heresy. Alan Maddrell, Content …
...you can't design well unless you've put the effort into getting the brief right. If a bad digital service looks great, it's still a bad digital service. It's essential we...
...code from the off. Working with my colleagues, we have introduced this technique to the design process of GOV.UK in reaction to the rapid development cycles and number of iterations...