Writing content for everyone
...users are likely to search for. Confidence is fragile It takes a lot to come to adult literacy lessons and ask for help so building up confidence is important. Asking...
You can find more information about content design as a profession in the Digital, Data and Technology Capability Framework.
...users are likely to search for. Confidence is fragile It takes a lot to come to adult literacy lessons and ask for help so building up confidence is important. Asking...
...transformation team last year, I joined London's City Hall, where for the past year I have been responsible for digital, design, and marketing. Before joining I was briefed that the...
The other day, while driving along a local shortcut, I was faced with a ‘road closed’ sign and had to u-turn. Beyond the sign, there was no road where road had been yesterday.
If you’ve ever wondered what the difference is between a ‘content designer’ and an ‘editor’, here Holly Challenger and Beck Thompson reveal all.
...to take some out. Every time you add, look up to the user need and ask yourself: “does this help the user do their task?” Think about how often a...
...together to help users do what they need to. Designers and writers can help by understanding their content, users and organisation. Consider the words you use, the formatting and how...
...content has an effect on how quickly users are able to understand it. I created an exercise to demonstrate how we can use user needs and acceptance criteria to help...
...saying that we don't follow this slavishly. We're flexible and we optimise for meeting user need and for delivery. Consistent not uniform. None of this is revolutionary and it's probably...
...no one ever notices the language. We aim to make information easy to understand, easy to retain, and easy to act upon. Don't forget to sign up for email alerts....
Sarah Richards is Head of Content Design at GDS. We sat down with her recently to ask some simple questions: What is content design? What difference does it make?