Back in April last year the Alpha.gov.uk team talked about Google being the homepage*:
"Since for the vast majority of people their web journeys (finding out the date of the next bank-holiday, or reporting a lost passport) start with a search engine rather than a direct visit we should think of Google as the homepage and we should also feed Google, Bing and other search engines nice friendly urls."
So what does that mean in real life?
In the summer GDS launched e-petitions, "an easy way for you to influence government policy in the UK. You can create an e-petition about anything that the government is responsible for and if it gets at least 100,000 signatures, it will be eligible for debate in the House of Commons."
What's particularly interesting for us at GDS is how they are encouraging sign up in the park. I was there at the weekend and noticed this sign in the window of the park cafe.
No url, no short url, no QR code, no clunky explanation. Just google "e-petition 406".
Easy to say, easy to remember and crucially easy to google.
I went home googled it and sure enough it's the top result. Clicking on the link takes you straight to the petition. Success.
* Other search engines are available, but given Google has well over 90% market share in the UK...