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Content design

You can find more information about content design as a profession in the Digital, Data and Technology Capability Framework.

Writing simply: language choices for the GOV.UK navigation

Hello, I’m Russell Davies, I’m helping out at GDS with the way the site looks and feels and how we explain it to users. This is clearly way less important than getting the site to work properly and to the …

What does "Google is the homepage" mean in real life?

Back in April last year the Alpha.gov.uk team talked about Google being the homepage*: "Since for the vast majority of people their web journeys (finding out the date of the next bank-holiday, or reporting a lost passport) start with a …

Quantitative testing Betagov content and layout

Posted by: , Posted on: - Categories: Content design, Data, GOV.UK

I am Nick Breeze, one of the Senior Insight Managers at GDS and I work in the team responsible for testing content being developed for gov.uk. Recently we completed quantitative usability testing to compare the performance of content and layout …