If you want to make big improvements to content, you have to understand how that content works as part of a service.
Sarah Richards is Head of Content Design at GDS. We sat down with her recently to ask some simple questions: What is content design? What difference does it make?
We are often asked to put content in Frequently Asked Question format (FAQs). They’re a popular convention on the web, but we don’t recommend them and here’s why:
A couple of weeks ago the content team at GOV.UK won a black pencil at the D&AD awards. Alongside the Design of the Year award it’s been a lovely way to wrap up the first phase of work on GOV.UK.
At GDS we intend the web to be the primary platform for publishing things like policy, speeches and detailed guidance, with any print documents taking a supporting role. As a consequence legibility online becomes hugely important, because the reader will …