This short video explains the rationale for the judges' decision. It’s great that it echoes a lot of what we set out to achieve back when the project first started.
The Writing for Design category started in 1999. The black pencil is only given out for outstanding projects - it doesn’t happen every year - and this is the first time it’s been awarded in this category. It’s terrific to have the work of everyone recognised, both the content designers here at GDS and our colleagues across government.
Of course, there’s lots more to do yet. Right now we’re deciding what shape the content team will take as we migrate over 300 more websites to GOV.UK, and we’re looking at research and feedback to see how we can improve every bit of writing our users read. As ever, user needs come first.
Image: Win Stuff by Roo Reynolds