GDS this week: "It's not dumbing down, it's opening up"
...is really important because people don't want to interact with us as a hobby, they have to interact with government or with agencies for some reason or another so we...
FAQs: why we don’t have them
We are often asked to put content in Frequently Asked Question format (FAQs). They’re a popular convention on the web, but we don’t recommend them and here’s why: They’re too...
Writing for a citizen isn’t the same as for a customer
I’ve written web content for everyone from huge corporations to one-person start ups, and from small charities to central government departments. But for the last few months I’ve been writing ‘citizen-facing’ content (ie for the public, rather than policy-makers and …
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