Recently, GDS took part in the Whitehall Schools Conference. The conference is for bright 12-13 year olds from underrepresented backgrounds, and shows them the career opportunities available to them in the Civil Service.
Over 100 teenagers from across the UK came to London to take part.
What we did: beating the bad guys
On the day, we ran 30 minute workshops that allowed these young people to experience what it is like to work at GDS. The workshop was based on GDS's #StartAtGOVUK campaign.
We asked the teens to design a campaign showing GOV.UK is the best place to find government services and information online, and how the public can 'spot the fake'.
Working in small teams, and stocked with post-it notes and permanent markers, they set about their task. Each team only had about 20 minutes to come up with their campaigns, but the results were really great. Some of our favourites are highlighted below (you can see all the posters on our Flickr page):
Why we did it: opening up government
Getting involved in the Whitehall Schools Conference is quite an unusual activity for many of us here at GDS. We deal with a lot of very different things in our day jobs, but working with school children is certainly out of the ordinary. But, for those of us involved, it was important for us to take part.
Firstly, because these are our future users. Most government services are aimed at people aged 17 and over - things like booking a driving test can't be done until you're 17. Events like this give us a chance to raise awareness of GOV.UK as a platform, so future users will know where to go for government services.
Secondly, because its important for us to inspire a new generation of digital professionals. Government digital services can only keep improving if we open up careers to everyone, and we need to inspire the right people from an early age.
Getting the message out early: always start at GOV.UK
Whilst our teenagers got the chance to involve themselves in GDS's work, and gave us some really interesting ideas, the most important thing for us was what these young people learnt about government digital services.
GOV.UK is the best place to find government services and information online. These teenagers now know how to 'spot the fake'.
When they're looking for government services and information, they know:
- to look for the Crown logo
- that gov.uk should be in the URL
- that GOV.UK is always the cheapest place to get services from the government
And, most importantly:
- to #StartAtGOVUK
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