Skip to main content

Daisy Wain - Lead Performance Analyst for GOV.UK, Government Digital Service

The Single Data Environment: joined-up digital analytics

A graphic that illustrates a user journey that starts and ends on GOV.UK, but takes the user through other Government Services, at which point GDS loses visibility because the data is managed by other data controllers.

How GDS plans to unlock actionable insights through end-to-end visibility of whole user journeys, ultimately enabling better data-driven decisions.