To say that no-one wants to visit a government website is an over-simplification. But it's certainly true that the compulsion is significantly different from what drives people to a destination website like BBC News or Facebook, or from something customer-facing …
Alpha.gov.uk will test a selection of products and technologies aiming to meet the needs that people have from government online.
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Government Digital Service
GDS is here to make digital government simpler, clearer and faster for everyone. Good digital services are better for users, and cheaper for the taxpayer.