We’ve talked about initial analysis, design rules and technology. Now we're taking those sketches to build something to satisfy them on Alpha.gov.uk.
We share learnings we got from analytics about what people are doing when visiting government web pages.
To say that no-one wants to visit a government website is an over-simplification. But it's certainly true that the compulsion is significantly different from what drives people to a destination website like BBC News or Facebook, or from something customer-facing …
Here's a reminder as to why it's so critical that GOV.UK offers UK citizens the best possible digital experience.
Alpha.gov.uk will test a selection of products and technologies aiming to meet the needs that people have from government online.
Related content and links
Government Digital Service
GDS is here to make digital government simpler, clearer and faster for everyone. Good digital services are better for users, and cheaper for the taxpayer.
Be part of the transformation
If you’re interested in joining us, check out all open opportunities on the GDS careers site.
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