https://gds.blog.gov.uk/2014/05/01/when-to-use-caps-around-gov-uk/

When to use caps around GOV.UK

govukcapped

Why do we write GOV.UK in capitals? And why is the URL written lower-case? You may well have heard the reasons, but we’ve never actually written them down. Let’s fix that now.

When we were thinking about names for the government website we came up with a number of ideas, but soon realised it already had an identity people knew – that little bit of the end of the URL, gov.uk.

To formalise the name we simply put it in capitals, GOV.UK. We did that because we want it to be absolutely clear that this is the name and identity of the government website. So, when using the name of the government’s website, we use upper-case: GOV.UK.

But, when we want to tell people the URL, we want it to look like a URL, so we put it in lower-case, with the three w’s: www.gov.uk.

So that’s it in writing. When writing the name, GOV.UK, please use capitals. When writing the URL, www.gov.uk, please use lower case. Thanks.

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Update – July 2014

Say the dot out loud

When we put this post up, one of the first questions someone asked in the comments under that post was: how should we say it out loud?

The answer is like this: “GOV dot UK”. Or more phonetically: “guv dot yew kay”. And, if you’re saying the URL out loud, say the “www dot” too.

Saying the dot out loud helps people know that we’re talking about a website, and tells them exactly where to find it.

All the listener has to do next is type what they’ve heard into their web browser and they’ll end up at the right place.

So there you go. When you say it out loud, say “GOV dot UK”.

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12 comments

  1. Ted Nugent

    thank you. When you say it (in speech), do you say " gov uk" or "gov dot uk"?

    Link to this comment Reply
  2. Jim Gumbley

    It's just "gov uk"

    Link to this comment Reply
  3. Tom

    It might be easy to confuse the URL with the brand when spoken. Should we speak the GOV.UK in a Brian Blessed manner to help customers differentiate?

    Link to this comment Reply
  4. James Holloway

    Saying the dot aloud is best. "GOV dot UK". It reinforces that it's a website, and what the address of the website is. We used to not say the dot, but found that caused confusion. Better to have minor confusion as to whether we're referring to the name of the website or its URL than confusion around the URL itself. Please say the dot. Thanks.

    Link to this comment Reply
  5. CONFUSED

    This DOTTY!

    If people get paid for this sort of tosh it is very worrying.

    Link to this comment Reply
  6. CONFUSED

    It is a month late for an April fool and the story of 'The KIng with no clothes' springs to mind.

    Link to this comment Reply
  7. roblangdon

    Any reason for specifying "www" when it's largely implicit in a website's URL these days?

    Just interested from a geek pov…

    Link to this comment Reply
  8. James Holloway

    Hi Rob. It may be implicit for some, but perhaps not for everyone. The www just reinforces that it's a URL for as many people as possible.

    Link to this comment Reply
  9. Patrick

    Don't you have better things to be doing in the Civil service than write articles on the best use of capital letters?

    Link to this comment Reply
  10. Ryan

    I'm a pedant and a taxpayer who gets irritated when people mis-spell names or write telephone area codes incorrectly. So I'm grateful you've taken a tiny amount of time out of your working day to write this very short article that goes some way to ensure consistency in the use of the name of this vital public service.

    Link to this comment Reply
  11. James

    This name has caused me the following problem: I cannot find a way of searching for information about GOV.UK (information not published by GOV.UK itself) on Google. For example, views by others about its effectiveness. Because when I search for "GOV.UK" or indeed "gov.uk", I get comment regarding every gov.uk website, or simply pages served up from other gov.uk websites on a quasi random basis. Try searching for the following on Google (or Bing) and see what you get: "gov.uk" effectiveness

    Most recent internet brands have a unique word as their name that when searched for cannot be confused for any other brand or property. With those that don't, they have a name (The Guardian) and a domain (www.guardian.com), which give two shots at searching intelligently in relation to that site. You have chosen a name that gives neither advantage.

    Have you any solutions to this problem? I will be pleased to learn that I am mistaken in thinking that the most web-savvy site in government chose a name that functions, in respect of search, anomalously from every other site name and domain name on the internet.

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  12. Ed

    I've been getting it wrong all this time. I've been writing Gov.UK (or GovUK on twitter if I don't want to include it as a link). I've stolen this explanation for why from the Guardian style guide because I'm too lazy to type it:

    "Use all capitals if an abbreviation is pronounced as the individual letters (an initialism): BBC, CEO, US, VAT, etc; if it is an acronym (pronounced as a word) spell out with initial capital, eg Nasa, Nato, Unicef, unless it can be considered to have entered the language as an everyday word, such as awol, laser and, more recently, asbo, pin number and sim card. Note that pdf and plc are lowercase."

    However I do whole-heartedly agree with your pronunciation: “guv dot yew kay”. I hope this finally puts an end to those who habitually refer to the website as "govv dot yew kay".

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