The Government's Digital Champion, Martha Lane Fox and Tom Loosemore, who is leading on the development of this phase of GOV.UK, were invited on to BBC News today to introduce GOV.UK to their viewers.
Martha, author of the report that led to the creation of the GDS, explained that the site release was part of making "..Government and the digital agenda fit for purpose for the next century rather than for the last decade."
Gov.uk is all about, "doing things differently and doing the same things better", she went on to say. "Technology has changed, it's a lot cheaper, it's a lot more open, it's a lot more interactive, it's a lot more able to be syndicated out to places you didn't imagine before. It was very hard to do that with the old Directgov systems" Martha added.
You can watch the whole interview on the BBC News website.
@RichardJPope blogged details of the iterations made to GOV.UK after the first day of public feedback
Colleagues @nettienoodles and @helen_m (from the Ministry of Justice and HM Treasury respectively) Storified the release of the GOV.UK beta release here