Angling to meet user needs at Defra

Defra's new online fishing rod licence service recently moved from private to public beta. Head of Digital at Defra, Sally Meecham, explains why it's so simple, a child can use it.
Defra's new online fishing rod licence service recently moved from private to public beta. Head of Digital at Defra, Sally Meecham, explains why it's so simple, a child can use it.
Within the context of UK Government, there is plenty about the approach we’ve taken with Alpha.gov.uk which is genuinely radical. Yet we are well aware that we are not the only team inside Government who are passionate about an agile, …