DEFRA

Angling to meet user needs at Defra

Posted by: Sally Meecham, Posted on: 21 March 2017 - Categories: Transformation, User research

Defra's new online fishing rod licence service recently moved from private to public beta. Head of Digital at Defra, Sally Meecham, explains why it's so simple, a child can use it.

We are not the first to tread this path

Posted by: David Mann, Posted on: 9 May 2011 - Categories: GOV.UK alpha

Within the context of UK Government, there is plenty about the approach we’ve taken with Alpha.gov.uk which is genuinely radical. Yet we are well aware that we are not the only team inside Government who are passionate about an agile, …