Inside a service manager's head
![Inside a service manager's head](https://gds.blog.gov.uk/wp-content/uploads/sites/60/2014/03/service-manager-620x542.jpg)
We talk a lot about building "digital services so good, people prefer to use them"; but we don't often talk about the people who are going to run those services.
We talk a lot about building "digital services so good, people prefer to use them"; but we don't often talk about the people who are going to run those services.